Saudi Arabia issues first sound trademark certificate


RIYADH – For the first time in the history of the kingdom of Saudi Arabia, a sound trademark has been registered.

The first sound trademark certificate has been issued by the Saudi Authority for Intellectual Property (SAIP) and granted to the Saudi Telcom Company (STC).

‘’According to the new GCC Trademark Law effective in Saudi Arabia from September 2016, a trademark can be anything that takes a distinctive shape, such as names, words, signatures, letters, symbols, numbers, titles, stamps, drawings, pictures, inscriptions, packaging, figurative elements, shapes or colors, groups of colors, or combinations thereof, or any sign or group of signs used or intended to be used to distinguish the goods or services of one undertaking from the goods or services of another undertaking, or intended to identify a service, or as a certification mark in respect of goods or services.

For the first time in the history of Saudi Arabia trademark law, a sound mark or a smell mark can be registered as a trademark. ‘’

(Saudi Arabia: Trade Mark Laws and Regulations 2020).

The SAIP called upon those who wish to establish and register the innovative sound trademark to apply through its official website (SAIP.GOV.SA) via trademark services and to complete the required procedures until the certificate is issued electronically.

Sound trademark is one of the fundamental elements that establishments depend on in distinguishing its goods and services and addressing them with the target audience. A musical composition, jingle or sound can play a vital role in brand recollection and enrich the brand value of a business, just as how a brands' visual logo operates as a visual aid to further identification of a brand.

How can TLG Help?

Designing an effective IP protection strategy is critical to ensure the protection of valuable IP assets. This also ensures long term returns on IP investments in dynamic markets. The first step to ensure the effective protection of valuable IP rights is ensuring registration through appropriate mechanisms and jurisdictions. At TLG, we provide tailored solutions that not only give the most cost-effective and comprehensive defense of IP products but also ensure the affordable maintenance of these assets in the long term. For any inquiry on trademark matters in Saudi Arabia, please contact us at