Intellactual Property Litigation

Market Research and Study

Overview
The Market Research Division is an integral part of the Intellectual Property Department of TLG and consists of an experienced in-house team of market researchers. They spend most of their time researching, studying and physically visiting potential targets across all the main markets in the entire MENA Region where TLG are active.

Our market researchers are specialised in recognising counterfeit products and identifying infringing products from various sectors and industries including automotive, electronics, building materials, pharmaceuticals, cosmetics & perfumes, garments and many others. We pride ourselves in keeping our clients happy by ensuring a high success rate in each case that we handle on their behalf. We can boast that majority of the raid actions that have been carried out throughout the MENA region are initiated by our team of market researchers.

Our range of services offered include:

Proactive Market Research

Our team of in house market researchers go out to proactively study the market and do a physical research of counterfeit products in any given field. In most cases they successfully obtain information on the traders dealing with counterfeit products, which is then reported to our clients and brand owners. At initial stages, such information tends to be preliminary with little details. Our team also tries to obtain samples of the counterfeited products or clear images, so to help the brand owner in analysing the suspected counterfeit products. We then wait for our clients to further instruct us on whether they want TLG to do more surveillance on the identified target in order to reveal vital information which will identify the source of the fake products, warehouse where the stock are kept and others.

Market Survey

A Market Survey is an analysis in the market where our researchers identify the size of the counterfeit activities in the retail market. Here, we also classify how wide spread the counterfeiting of a specific brand is and which of their goods are most copied. Through the survey, we are able to recognize the gravity of the fakes of a brand.

In-depth Research

To initiate legal action against targets who are found dealing in sizable quantities of counterfeit goods, it is imperative to carry out in-depth research. In such cases our researchers try to acquire in-depth information on the suspected counterfeit trader, its main base of operations and locations of warehouse where counterfeit stock is stored.

Cyber Counterfeiting Research

The changing technological landscape has resulted in some traders opting to deal in counterfeit products online. Our experienced in-house teams of Market researchers have the capacity to follow up on these online traders dealing with counterfeit products especially those related to pharmaceutical, branded cosmetics and women’s jewellery. The team moves to track down the identities and locations for such traders and base operation.

Sampling and Test Purchases

The Legal Group also conducts test purchases as a part of the in-depth research done by the in-house research team. Here samples are obtained from the trader suspected to be dealing with counterfeit goods. The samples are then given to and analyzed by the brand owner. If these samples are confirmed to be counterfeit, we then proceed with the legal action.

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